If you're not Beyonce, don't do like Beyonce. Kid Cudi learnt the hard way :-)

On Dec. 13th 2013, Beyonce dropped her fifth studio album Beyoncé at midnight with absolutely no prior promo or warning. The album sold 828,773 copies worldwide in 3 days becoming the fastest selling album in iTunes history.

On February 26th 2014, Kid Cudi decided to pull a Beyonce by dropping his 4th album 'Satellite Flight: The Journey to The Mother Moon' on iTunes with no prior promo and no mainstream support.
Well, the numbers are in...and some artists really need promo before releasing an album. According toBillboard magazine, Kid Cudi's album has moved only 87,000 copies first week, making it Kudi's smallest debut sales week in his solo career.